Our Mission

Nobody should plan their day around a bladder. Maven Nove makes washable leakproof underwear that looks, feels and washes like the underwear you already own. Real protection for real leaks, and nobody can tell.

So you say yes to the trip, the walk and the long lunch, and stop thinking about where the nearest bathroom is.

Six friends in their sixties and seventies laughing together on a harbour promenade

Our Story

This started with my mum. For years I noticed little things I did not really understand. She always knew where the nearest bathroom was. She carried spare clothes. Sometimes she changed her plans without saying why.

When I finally realised what was going on, it was not the leaks that stayed with me. It was how much she had to think about them, every single day.

So I went looking for something better. Not something clinical. Comfortable, reliable underwear that gives you a little more confidence to get on with your day. That became Maven Nove.

If anything on this site leaves a question open, write to me and a real person will answer.

Laura Hopson, founder

Laura Hopson laughing with her mother on a bench by the river

Our Promise

Discreet, always

Plain packaging, quiet fabrics, and underwear that looks like underwear. Nobody knows unless you tell them.

Try it for real

Wear one pair for up to 60 days. Not right? Keep it and return the unworn rest.

Tested fabrics

Every fabric is independently tested against harmful substances before it touches your skin.

Real human support

Sizing advice and discreet answers from a real person, within one business day.